Branding Sponsorship
Evolution of a Logo.
As plans for the Strandloper Project Coastal Expedition began in earnest we soon realized that we required a logo that told the story about the expedition.
Mark had commissioned an artist to produce a logo which included some rock art, waves and a fish hook.
Independently Melinda had designed a fish hook in the sand on one of her training beach walks.
She then developed it into a full blown logo and included a knot, a line and heartbeat to represent the pulse of ocean health.
Chris then offered to refine the logo and shifted the line and pulse above the text and transformed the font and text colour.
Cindy Kershaw from Cindy Kershaw Design then offered to cleanup and make the final changes to the logo.
And the rest is history. |